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Advertising
MORE THAN A MAGAZINE
Potential Readership:
4.6 million plus captive readers per issue
Passengers Flown per Annum:
52 million in 2007
Frequency:
Monthly
52m passengers projected for this year 22.5% annual growth in passenger numbers 4m passengers in August 2006 alone No.1 for European bases with 20 (latest base in Stockholm) No.1 for European routes with over 450 routes No.1 for European flights with over 650 flights per day No.1 for On-Time Flights (90%) No.1 for Fewest Lost Bags (0.5 per 1,000 pax) No.1 for % Flights Completed (99.4%) No.1 for Lowest fares Youngest fleet of any major airline in Europe with over 120 Boeing 737-800 jets
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DON’T WASTE MONEY ON SMALLER MAGAZINES. THIS IS EUROPE’S BIGGEST AND FASTEST GROWING AIRLINE |
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ABOUT RYANAIR MAGAZINE
The magazine will carry features directly related to the
interests
and purchasing habits of Ryanair’s unique audience. Elements
will include engaging destination guides, travel itinerary ideas,
property and real estate guides, handpicked hotel reviews,
seasonal recreation guides (sun, ski, golf, etc.), consumer product
related features, health and beauty tips, technology updates and
personality profiles.
With no distractions from home life or the office and with no other onboard media, passengers have little else to do apart from sit and read the inflight magazine.
The Ryanair inflight magazine provides a premium environment for you to communicate your marketing message to an audience you cannot reach more cost effectively anywhere else.
NEW FOR 2007! - RYANAIR MAGAZINE GETS BIGGER, BETTER, MORE FREQUENT AND GOES ONLINE
• Increase in page numbers • Increase in Frequency from 6x to 12x • increase in size to over 132 pages of strong editorial and engaging design on high-quality paper • the entire Ryanair inflight magazine is now available online at www.ryanairmag.com. The online magazine will be linked directly to and from www.ryanair.com. • Over 99% of the airline’s bookings are made via the website, which receives millions of visitors every month.
“Ryanair magazine will get a serious upgrade in March 2007. We will be completely revamping the magazine so that it
better
reflects the lifestyle and purchasing habits of
Ryanair’s large, unique audience. Ryanair have given us a mandate to focus the magazine on passengers’ true interests and
categories that advertisers are keen for us to
cover.”
ABOUT THE AUDIENCE
Ryanair Magazine readers are an affluent, attractive and highly intelligent audience, they earn well above the European average.
This means that advertisers can reach an upmarket audience of passengers who are prepared to pay for products that make their lives easier. They have a high propensity to travel frequently and are not prepared to waste money on flights.
Ryanair fly to airports with high frequency, many of these airports are not serviced by other airlines which means the only way to reach them is through the airlines advertising mediums.
The audience are huge purchasers of second homes, and property prices have increased by up to 100% in new destinations when the airline announces its intention to fly there.
RYANAIR DESTINATIONS
| From 20 bases across Europe Ryanair operates flights to: AUSTRIA Graz Klagenfurt Linz Salzburg BELGIUM Brussels CROATIA Pula Zadar CZECH REPUBLIC BrnoPrague DENMARK Aarhus Billund Esbjerg FINLAND Tampere France Bergerac Biarritz Brest Carcassonne Deauville Dinard/Brittany Grenoble/Lyon La Rochelle Limoges Marseille Montpillier Nantes/Brittany Nimes Paris Pau Perpignan Poitiers Rodez Toulon/St Tropez Tours/Loire Valley GERMANY Altenburg Berlin Bremen Dusseldorf Frankfurt Friedrichshafen Hamburg Karslruhe Baden Leipzig HUNGARY Balaton Budapest |
IRELAND
Belfast
Cork
Dublin
Kerry
Knock
Shannon
ITALY
Ancona
Bari
Bologna
Brindisi
Cagliari
Genoa
Lamezia
Milan
Palermo
Parma
Perugia
Pescara
Pisa
Rimini
Rome
Trapani
Trieste
Turin
Vitoria
Venice
Verona/Brescia
LATVIA
Riga
LITHUANIA
Kaunas
MALTA
Malta
MOROCCO Fez Marrakesh NETHERLANDS Eindhoven Maastrict NORWAY Haugesund Oslo POLAND Bydgoszcz Gdansk Katowice Krakow Lodz Poznan Rzeszow Szczecin Warsaw Wroclaw |
PORTUGAL Faro Porto SLOVAKIA Bratislava/Vienna SPAIN Alicante Almeria Fuerteventura Girona/ Barcelona Granada Jerez Madrid Malaga Murcia Palma Mallorca Reus/Barcelona Santander/Bilbao Santiago de Compostela Seville Tenerife Valencia Valladolid Vittoria Zaragoza SWEEDEN Gothenburg City Malmo Smaland Stockholm Vaxjo UK Aberdeen Birmingham Blackpool Bournemouth Bristol Derry Doncaster Durham Tees Valley East Midlands Edinburgh Glasgow Inverness Leeds Liverpool London Gatwick London Luton London Stansted Manchester Newcastle Newquay |
2008 PRODUCTION SCHEDULE
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“We are committed to offering the best service at the lowest fares. The new Ryanair inflight magazine will embody this commitment-advertisers will be offered great value for money in a great magazine that is tuned to the interests of our large and fast growing passengers.”
2008 RATE CARD
PRODUCTION DETAILS
ART SPECIFICATIONS:• Formats: We accept Artwork generated in the following design programs only; Adobe In Design, Photoshop, Illustrator, Quark Xpress and Acrobat, we do not accept responsibility for any unwanted results from artwork originally generated in any other software package. • Resolution: Artwork should be supplied at a minimum of 300dpi, any artwork supplied lower than 300dpi will not print clearly. • Bleed:Artwork for all Full Page adverts must include a 3mm bleed on all sides. All text and images should be at least a further 8mm from the trim size. • Colour:Artwork should be completed and saved in CMYK process. We recommend that black is created with 100% Black, 40% Cyan. Any thin text or artwork will not print clearly if ink coverage is supplied too high.
DELIVERY METHODS:
• Email: Artwork may only be emailed if the file size
is less than 10 megabytes, all files over 10mb can be
uploaded onto our Ftp site or you can try the following
websites:www.yousendit.com orwww.fileflyer.com
• FTP: ftp.esubstance.com
User name: Ryanair / Password: ryandx2200
Advertisements need to be placed in the Incoming Folder.
Please include the name of your company in the filename
and email or phone when the files have been uploaded.
• Post: CD with colour proof to: INK Production, 4th
Floor, 141-143 SHoreditch High Street, London E1 6JE.
CDs will not be returned unless requested.
RE-SUPPLYING ARTWORK
We check and prepare for print all artwork as soon as it’s
received, if you need to amend your artwork and re-supply
it you must notify us. We will not accept any responsibility if
incorrect versions are printed when multiple versions have
been supplied and no instructions have been given.
Production Contact:
Ana Vazquez on +44 (0) 207 749 2312
Email:ana.vazquez@ink-publishing.com
AD DESIGN:
We offer a typesetting service and can create an advertisement
for you if you provide us with pictures, logos, and text of what
the advertisement should say. Please note that this will incur
additional charges.
Full page:
£200
€310
DPS:
£400
€600
1/2 page:
£120
€185
1/4 page:
£85
€130
TRIM & BLEED SIZES
Full page trim size:
260mm H x 200mm W
Screen size 150 Colour. Bleed 3mm.
Measurements below are as trim area.
Take 10mm off all around for copy area.
ONLINE MAGAZINE ADVERTISING SPECIFICATIONS
• Banners can be in Flash, jpg, gif and png
• All banners to be less than 20K. Home page side to be less than 10K
• Leader board: 728 X 90,
• Full banner 468 x 60
• Half banner 234 x 60
ADVERTISING ENQUIRIES
Ryanair Magazine is published on behalf of Ryanair by Ink Publishing, the world’s leading publisher of inflight magazines.
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AD SALES CONTACT |
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